Showing Your Cards. by Jerole Nelson

Are business cards a waste of money or even obsolete? Well, do you work exclusively online or in secret, never speaking to another person, in-person? If the answer is no, then the answer is no.

The first true modern day business cards (trade cards) were used in 17th century London as advertising. They were distinctive, colorful, inventive and informative marketing. They were very different from social calling cards.

There is a whole lot of advice out there about business card design, some of it laughable. “Print it on neon paper, make up a catchy slogan, use only one font, get raised letters, laminate it, put your six URLs on it, use black on white so it can be scanned, linen paper is lovely, make sure it fits in a holder.” Really? Does your business fit in a holder? Maybe the business card holder people are better at marketing their product, than companies creating the cards.

The bottom line is: you need to stand out. It is your opportunity to position your business as unique. In addition to smart contact information, the essence of the company needs to shine through. It is the first touch, the first impression, often before a handshake. And since it is left behind, it is what will be remembered long after your elevator speech is over. It can be an ice breaker allowing you to further engage a prospect. It should say “Someone at Awesome Company was thinking and I want to work with Awesome Company too.”

View the related Video on CBS >

The HGBA is the fastest growing professional association in the area; we want to hear your story. From the new meeting venues each month to expert speakers, with HGBA you will get noticed and keep you informed. Join us, and we’ll help you go places. HGBA is a 501 (c) (6) non-profit all volunteer organization. Find out more at HGBA.biz.